Email marketing is one of the most effective ways to grow a business. To get the best results you need to use the right type of email marketing for the right type of audience. This blog explores the different types of email marketing and how you can use them to get better results.
When it comes to email marketing, there are 3 main types of email campaigns, this include:
- Promotional Emails
- Relational Emails
- Transactional Emails
Depending on your business you may use only one type, or you may use all of them, every business is different.
Let’s take a look at each one in more details
Promotional Emails
Making an offer to your email list is the main goal of this most popular category of marketing emails. A white paper, webinar, brand announcement, new product launch, promotional content, and other things could be included in the offer. It’s little wonder promotional emails are so common – 66% of consumers have made a purchase as a direct result of an email marketing message
Promotional emails are a great way to stay in touch with your customers and keep them updated on your latest products and services. However, there are a few things to keep in mind when creating promotional emails.
First, make sure your email is clear and concise. You don’t want to overwhelm your customers with too much information.
Second, personalize your email as much as possible. Include the customer’s name, company name, or other relevant information. This will make the customer feel like you’re speaking directly to them.
Finally, include a call to action. Tell the customer what you want them to do, such as visit your website or call your store. By following these tips, you’ll create promotional emails that are both effective and engaging.
Relational Emails
Relational emails are those that establish and maintain relationships between the sender and the receiver. They typically involve some sort of interaction or communication, and often include a request or response of some kind. In many cases, relational emails are the first step in building a business relationship, and as such, they need to be well-crafted and professional.
At their best, relational emails can help build rapport and trust, and can even lead to new opportunities. Done poorly, however, and they can come across as needy, intrusive, or even manipulative. If you’re sending a relational email, it’s important to strike the right balance and to be clear about your intentions.
To that end, here are a few tips:
- Keep it brief. No one wants to read a novel, so get to the point.
- Be polite and respectful. This is not the time to be pushy or aggressive.
- Be clear about what you’re asking for, or what you’re offering. Vague emails are confusing and frustrating.
- Don’t overdo it. A few relational emails per week should be plenty. If you’re emailing someone every day, you’re probably crossing the line into harassment.
With these tips in mind, take the time to craft a well-thought-out relational email, and you’ll be sure to build strong relationships with the people you communicate with.
Transactional Emails
Transactional emails are email messages that are sent in response to an action that a customer has taken. They can be sent in response to a purchase, sign-up, or other action. Transactional emails typically include information about the customer’s action, as well as any other relevant information, such as shipping details or a customer service contact.
In this post, we discussed the three different types of email marketing campaigns – transactional, informational, and promotional. We also discussed the pros and cons of each campaign, and how to decide which type of campaign is best for you and your business.
We hope you found this blog post helpful, and if you have any questions about email marketing campaigns and email marketing platforms, please contact us anytime. Thank you for reading!
