Why isn’t anyone coming to my website?
So you’ve published a website to promote your business – only nobody has visited. Your site might look beautiful, but it’s not worth much if nobody sees it. So what are the reasons your site might not be getting much traffic? It’s hard to know the reason if you’re new to building and promoting websites.
As a web design company in Brisbane, we get asked this question alot, so let’s take a look at ways
1. Google doesn’t know about it
Google, for all it’s wonders, isn’t omnipotent. It doesn’t know the instant a new website appears online. Google finds new websites by ‘crawling’ the web – basically, Google sends out bots that follow link after link after link, mapping out the web via the interconnected threads that tie them together. If your website is brand new, that means nobody has linked to it yet – and Google has no threads to follow to run across your website.
Eventually, Google will find your site, but you will probably want to speed up the process. You can do this using Google Search Console.
Google Search Console is a tool that Google offers to help you see how Google sees your website. When you sign up, you can submit a site map of your website – so Google knows where to look for your site’s content.
2. Your content is poorly optimised
One of the main ways people will come to your site is through a Google search. But if the terminology on your site isn’t related to what your potential customers are searching for, you’ll lose out.
It’s tempting to use a minimalistic approach to sell your product, with beautiful photos and simple language – but consider the person who would ideally find your website by searching for a phrase like ‘custom tailoring South Brisbane.’ Make sure there is written content on your site that corresponds to the terms the average person might use to find it. Put yourself in the mind of your customer – what would you type into the Google search box, if you were looking for your product or service?
Optimising your written content is called on-page SEO and there are many nuanced things you should keep in ind when you are writing your text. If you are a WordPress user, try installing the plugin Yoast SEO – it will give you real time advice on optimising your on-page SEO.
3. You haven’t done any marketing
Marketing doesn’t just mean putting up a billboard or buying a TV spot. Consider who your target audience is and look into digital media marketing options – for example, Facebook will let you push ads to people in targeted demographic groups.
When you launch a brand new site, it doesn’t have a big chance of ranking high in Google until it has received more links and views – a little bit of promotion can start driving up interaction with your site, which will help to drive it up the search rankings. Consider your existing social media channels – Twitter, Facebook, Linkedin – and start driving your viewers to your site by linking to your latest blog posts and sharing your best content. Email marketing is another great way to drive traffic to your website. If you have a list of emails you can utilise many of the free email marketing software platforms available online to send our an email campaign promoting your website.
Depending on the type of product you have a bit of fanfare can be absolutely suitable – is your new website going up to complement the new store you just opened?
These are just a couple quick suggestions for reasons your site might not be getting much attention. Things can get trickier – particularly if you have competitors that already dominate in the mindshare of your potential clients, or competitors who have expert SEO. But use these as jumping off points and you’ll start finding new and better ways to get your site in front of the eyes of your potential customers.
Getting started with Affiliate Marketing and your WordPress website
WordPress is after many years one of the most popular platform for designing and developing websites. It has shown itself worthy especially when it comes down to developing affiliate blogs. If you want to reliably earn money online, affiliate marketing is the best way for that. It is a proficient method for bringing revenue into the bloggers’ wallets.
However, making an original, converting product is a challenging and difficult process, and on the other hand, it is much easier and more profitable to sell a product instead of making it. This article brings together the basic guide to Affiliate marketing and WordPress in order to make a great website that will sell products from various niches.
The Pros of Affiliate Marketing
Affiliate marketing site takes the time to start blooming and generating revenues. But, once it starts it will be your main source of income and while it will not only generate traffic but also improve your site’s SEO. Good quality and a great command of technical SEO generate great quality leads and make your brand, your product (in case you have one) reach out. The great influence of your brand supports the selling of other products that are not part of your affiliate program.
The more popular your program becomes around the affiliates the more marketing costs will turn into the costs of managing your affiliate program. With a steady and smoothly running program, there will be a lot of marketers that are reaching out towards you, and most likely they will commit to promoting your product and/or brand.
The Cons of Affiliate Marketing
Like you’ve seen in the subheading above, affiliate marketing with all of these advantages should give you all the reasons to start your affiliate site today but, this is not any near an easy task. While nearly WordPress user might think that this is a great choice for him or her, there still are things that you should be cautious about.
Starting and designing a WordPress site is genuinely easy, even running it is somewhat easy. But what is the key to making it successful? Not every WordPress site is successful from simple reason because it needs some technical knowledge after all. You will feel that you started very swiftly and painlessly but after a while, you’re going to figure out that there’s a long road to take before the site becomes successful. You can’t start earning in a day, at the start no affiliate site will gather you enough money for the living or even a decent stack of money. Without the benefits listed above, this indeed looks like a spooky decision.
Yes, Affiliate Sites are great, and they offer a lot of advantages. It indeed sounds great to generate sales selling other people’s products and brands but, you should all take into the consideration that it takes the time to grow, a lot of cherishing and dedication. Even the biggest affiliate brands started out small and had a long path to develop enough to be called successful.
This is not to scare you but, more likely to encourage you to be more cautious and careful. Moreover, perform some in-depth analytic research that will help you improve the understanding of this matter.
Making an Affiliate Marketing Website
# Step 1 Choose your product(s)
It is essential and of utmost importance to find a product that people need, a product that converts.
There are many products available in the world, but you need to find the one selling for, which will meet the demands of all your affiliates and be necessary for potential customers. There are affiliates that have their own product but they invested a lot of time and hard work for getting it. Promoting an inferior product can end up badly for you, which means losing the trust of your affiliates and that is the dead end.
Moreover, the poor product will result in customers requesting refunds, which results in a lot of headache in money transfers. Choose your product smart, and you won’t have to deal with these headaches. Poor management of affiliate site either leads to losing money, affiliates or customers. Losing all three can be much, much worse.
#Step 2 The Right Affiliate Program Saves the Day
After you’ve found your dream product and niche, now it’s time to choose the right affiliate program.
Whether you will use a platform or a plugin there are advantages and disadvantages. If you choose a platform, the affiliate program will be stored outside the WordPress folder but, going along with a plugin means that either product and affiliate program is run by the WordPress admin.
#3 Recruit Affiliate or advertise your website on social media networks and other websites
After you’ve created your website, it is important that people hear about you. If you already own a product, you will need to find an independent method that will bring sales upon your product(s).
You can promote your product easily, through social media marketing, email marketing and a suitable banner ad that will be eye-catching and will resonate with your potential customers and clients. Sending e-mails, making blog posts such as reviews of the product can reach out for more affiliates and generate trusted partners in your favor.
#4 Optimize your Website
There are various tools that can support you in tracking, managing your audience and provide general optimization to your affiliate program. This can cost depending on how much of an audience you want to generate. Even if it is more expensive and time-consuming, the right optimization and maintenance can help you maintain the excellence in your affiliate program and make it grow.
Conclusion
This brings our general guide to the end. There are a large selection of themes and plugins that will make your website look more vibrant and eye-catching to the potential clients. Using the right method, and implementing the WordPress platform with the sufficient amount of plugins can greatly enhance the quality of the product or convince the potential buyer to use your affiliate link to buy the product. Like mentioned before, it is a long and challenging task but, with the right time invested, persistence and hard work it can succeed. Have you ever tried affiliate marketing? How did it work out for you?
Tips for SEO-Friendly Web Design
The success of a website largely depends on its design and how SEO-friendly it is. SEO, better known as search engine optimization helps in improving the online visibility of a website, which in turn helps your website to grow by fetching more visitors. Unless there are visitors on the site, your business cannot flourish. This article discusses some important tips to make a website design SEO – friendly to maximize ROI (Return on Investment) by way of increased visitors.
Here are some useful tips to make website designs seo-friendly:
- Registering the Domain- To get started, it is important to register a short domain name and if possible have a keyword related to your business in it. You can register a domain at Netregistry or Crazy Domains
- Easy Navigation- The logo, important message and navigation links need to be placed in a way that it is easy for the users to browse the website. Links need to be text-based and navigation structure must be simple and lucid. It is best to avoid horizontal scrolling in navigation. Never go for Flash navigation.
- Fast loading- Avoid making a heavy website design because it affects the loading speed and is not good on the SEO front. The users nowadays want websites that open in seconds and if your website is taking longer, then there are chances that they will move to another website. This is not favorable for your business and so is best to keep the loading time less. Use a quality web hosting company to help speed up your website.
- Using the right keywords- Using the right keywords in web content is very important so that both search engines and your potential buyers are able to find you easily. Use the relevant keywords but keep in mind not to use them excessively. Strategic use of keywords in meta tags and content is very critical and can do wonders as far as your site’s ranking is concerned.
- Knowing which images to use in the website- People tend to ignore the importance of images but you need to use the images in a way that they load faster and enhance the site’s search engine visibility. This can be achieved by using small file size images. Also, use descriptive image names and relevant ALT text.
- Using the right URL’s and file names- This is of utmost importance to making your site seo-friendly as this helps in quick identification of the purpose of a page. The best approach is to have keywords in web page URLs like www.sitename.com/website-design.html, www.sitename.com/software-development.html
- Joining social media platforms- Nowadays, social media bandwagon is at the peak. Social media has become an integral part of our lives. It helps in gaining exposure and building connections. It is therefore very important to mark your presence on sites like Facebook, Twitter, Instagram and Pinterest. Appropriate buttons to these should be provided on your website design and these should be easily accessible.
If you keep the above-mentioned tips and tricks in mind for your next website design Brisbane then you can be sure of being in top search engine results. Before starting the project, it is best to get help from the professional website designers in order to get a complete idea and ensure your website is seo-friendly.
