Ecommerce website stores are increasing every day. So how do you make your site stand out from the crowd?
Be it clothes, medicines and books or furniture, vehicles and jewelry, everything is available online. This upward trend can be seen globally and will continue for a few more years. If you have an e-commerce store, you must be aware of how tough it is to get customers since competition is not just high but just a click of a button away. Below listed are some points, which will help to make your eCommerce website attractive to your potential customers.
Easy to use Search Bar
Keeping the search bar handy and clearly defined within easy reach is very important because customers will be using it the most to search for things, they are looking for.
Using Good Pictures
Using good quality and plenty of pictures is a sure way to attract people in online shopping. Here users cannot touch anything; their buying decision relies purely on what they see.
Mobile-Friendly
Ensure that your website design is responsive and mobile-friendly as a huge percentage of people search for products and shop on their mobiles only. The importance of making a website mobile-friendly cannot be stated enough.
Shopping Cart
The shopping basket along with the search bar should be available on each page on the website so that the user can continue shopping without any hassle and know what’s there in the cart from every page he is on. Also, ensure that Add to Cart button is prominent and clearly visible on every product page.
Easy Navigation
The possibility is that there are going to be a lot of categories on your website. So, it is important to keep all the categories suitably defined under a proper menu without making them look cluttered. Using breadcrumb method makes the process of navigation an easy and smooth one.
Customer feedback and reviews
These play a key role in helping a visitor decide whether to buy a product or not. So don’t miss them.
Give Importance To SEO
As the competition is rapidly increasing in the online market, it has become very important to stay on top of search engines to ensure maximum visibility for your website. Having a good understanding of Search Engine Optimisation will help you build a website that complies with Googles best practices.
Social Media
Social media links should be placed strategically on your website design, where they are not very prominently visible yet not hidden either. People should be able to access them, as and when required. You can use Facebook, Twitter and Pinterest links.
Clean website design
This has been stated again and again that the website design should not be clumsy and product details and price must be right there. The product page should be hassle-free to use.
Fast Website Hosting
To keep your customers happy and ensure a sale, be sure your website loads fast. The best way to achieve this is by first choosing a quality web hosting company. Look for a hosting company with servers located in your country, ideally as close to your target customers as possible.
Easy and Secure Checkout
On the checkout page, no products or deals should be promoted. Prefer to use single page checkouts instead of multiple pages ones. The order, price and quantity of the items purchased should be clearly visible on the checkout page so that the customer can do amendments if needed. Also, make sure to get a trust certificate like Hacker Safe or Verisign to gain the confidence and trust of your customers.
If these points are kept in mind and put to practice, then you can be sure of having a successful e-commerce website.
